The impact of applying digital transformation technologies on banking performance A field study applied to the National Commercial Bank – General Administration

Abstract

This study aims to identify digital transformation technologies and their applications, their success factors, and highlight the difficulties and challenges facing the bank under study in implementing these technologies. It also aims to identify the impact of digital transformation technologies on banking performance.

The researcher relied on the descriptive approach that combined description and analysis of the data collected in the field from the sample of the study community. The researcher tested a simple random sample of administrative leaders and bank employees. In order to obtain the necessary data that serves and achieves the study objectives, he designed a questionnaire form to collect data related to the study variables. Statistical analysis methods were used using the Statistical Package for Social Sciences (SPSS) program. The analysis included the application of descriptive statistics measures such as frequencies, percentages, arithmetic mean, standard deviation, and t-tests. The study reached several conclusions, including the impact of the application of digital transformation technologies (digital strategy, digital technology, digital maturity, digital operations management, and information security) on banking performance, the presence of a significant adoption of the transition from a traditional bank to a bank that relies on technology in providing its services, and the presence of a partial digital transformation, while a complete digital transformation is necessary to keep pace with the developments witnessed by the banking system.

The study recommended a set of recommendations, including the need to develop a comprehensive strategic plan for digital transformation in line with the rapid changes taking place in the external environment, especially in the field of digital financial technology, in order to exploit modern technology in the bank and its potential use. It also called for working on providing a digital infrastructure and good communication systems that allow for keeping pace with developments in the field of modern financial technology. It also called for moving towards digital transformation in light of the intense competition between banks and taking advantage of the opportunities and advantages that digitalization offers to banks. It also called for exploiting new digital technology to better understand customers by quickly anticipating their desires and needs through the impact of digital transformation on developing banking performance. It also called for developing curricula and creating new specializations that keep pace with the needs of digital transformation and the digital economy, and developing digital capabilities to confront the threat of job transformation.