The impact of digitizing media production on the professional performance of Libyan journalists: A field study

Abstract

This study aimed to identify the implications of digitizing media production for the professional performance of Libyan journalists, in light of rapid technological developments. The study adopted a descriptive-analytical approach and administered a questionnaire to a purposive sample of (60) journalists working in Libyan media institutions. The results revealed that the level of digitization usage in media production was high (mean = 3.96), as was the level of professional performance among journalists (mean = 3.83), with a statistically significant positive correlation between the two variables (r = 0.612). The findings also highlighted prominent challenges, including weak digital training, the pressure of rapid publication at the expense of accuracy, and the low readiness of institutions for digital transformation (mean = 3.19). The study recommended developing technical infrastructure, enhancing digital media training programs, and establishing professional and ethical frameworks to regulate journalistic work in the digital environment, thereby contributing to improving the efficiency of journalistic performance in Libya.