The Impact of Green Innovation on Enhancing the Efficiency of Green Insurance in Libyan Insurance Companies. (A Field Study on the United Insurance Company).

Abstract

This study attempts to identify the impact of green innovation on enhancing the efficiency of green insurance in Libyan insurance companies. It seeks to answer the following main question: What is the impact of green innovation on enhancing the efficiency of green insurance in Libyan insurance companies? The researcher employed a descriptive-analytical approach, utilizing a questionnaire as the data collection tool. Forty-five (45) questionnaires were distributed to the study sample, and thirty-five (35) were returned. After reviewing and verification, five (5) questionnaires were excluded, leaving thirty (30) questionnaires for analysis. The study data were processed using the Statistical Package for the Social Sciences (SPSS). The study yielded several key findings, the most significant of which was the statistically significant correlation between green innovation and enhanced efficiency in Libyan insurance companies, which positively impacts the efficiency level of these companies.

Based on these key findings, the study recommends prioritizing the strategic development of green product innovation as the primary motive for enhancing green insurance efficiency. This can be achieved through the development of sustainable and environmentally-oriented insurance products capable of meeting the requirements of the changing market and supporting environmental sustainability trends in the insurance sector.