إسهام التواصل المؤسسي في إدارة السمعة الرقمية للمؤسسات التعليمية دراسة ميدانية على عينة من أساتذة وطلاب الأكاديمية الليبية

Abstract

This study aimed to identify the extent to which institutional communication contributes to managing the digital reputation of the Libyan Academy. It also sought to understand the current nature of the digital reputation among the academy's faculty and students through their exposure to digital platforms. Furthermore, the study aimed to identify the necessary enhancements to the academy's digital platforms to effectively manage its reputation. This descriptive study utilized a questionnaire as its data collection instrument. The study was conducted on a sample of 134 individuals from the Libyan Academy community.

The study yielded several key findings, including:

The results revealed a clear deficiency in the implementation of strategic aspects of institutional communication.

The results emphasized the need to establish a specialized team for managing the academy's digital reputation.

The results indicated the necessity of administrative intervention to address shortcomings in operational performance and enhance the academy's reputation through the development of a comprehensive digital reputation management plan.

The study concluded that it is essential to dedicate an electronic platform for managing complaints, ensuring immediate and direct communication, and providing rapid response to problems and crises to strengthen institutional trust.