الوعي الاستراتيجي وأثره على تحقيق الميزة التنافسية بالأكاديمية الليبية للدراسات العليا جنزور

Abstract

This research paper aimed to identify the impact of strategic awareness among academic leaders and faculty members on achieving competitive advantage at the Libyan Academy in Janzour. It also sought to determine the level of strategic awareness, its various dimensions, and its relationship to enhancing the competitive capability of the academic institution. The study adopted the descriptive analytical approach by using a questionnaire as the main tool for data collection from the study population represented by academic leaders and faculty members at the Libyan Academy in Janzour. A simple random sample consisting of (97) respondents was selected, and the data were analyzed using the Statistical Package for Social Sciences (SPSS).

The study reached several important findings, most notably the existence of a statistically significant effect of awareness of the academy’s vision and mission on achieving competitive advantage. In addition, the results revealed a statistically significant effect of awareness of strategic objectives in enhancing competitive advantage, as well as a significant effect of environmental awareness in supporting the academy’s competitive capability. The findings also highlighted the importance of strategic awareness in improving institutional performance and enhancing the academy’s ability to face challenges and environmental changes.

In light of these findings, the study recommended the necessity of strengthening the academy’s competitive advantage through adopting clear strategies concerned with developing competitiveness elements, in addition to promoting the culture of strategic awareness among academic leaders and faculty members through seminars, training programs, and workshops. This would contribute to developing their capabilities and improving their level of strategic perception in line with the academy’s vision, mission, and future objectives.