"دور التحول الرقمي في عمليات الحجز في تعزيز القدرة التنافسية للمطاعم والفنادق في مدينة طرابلس

Abstract

This study aimed to measure the role of digital transformation in booking processes in enhancing
the competitiveness of restaurants and hotels in the city of Tripoli. To achieve this objective, a
descriptive-analytical approach was adopted, and a questionnaire was used as a tool to collect
data from a random sample of 40 restaurants and hotels in the city.
The study reached several important findings, most notably a strong, statistically significant
positive impact of digital transformation in booking processes on competitiveness. The results also
showed that all dimensions of digital transformation (ease of use, variety of options, speed of
completion, technical support, and implementation cost) significantly contribute to enhancing
competitiveness, with "speed of booking completion" being the most influential dimension.
Based on these findings, the study recommended that restaurants and hotels invest in fast and
user-friendly booking systems, adopt a multi-channel strategy, and provide effective technical
support to ensure a superior customer experience. It also recommended that relevant authorities
support and raise awareness about the importance of digitalization for developing the hospitality
sector in Tripoli.