Marketing deception and its impact on the decision to repurchase products (An applied study on the customers of commercial markets in Souk Al-Khamis Amsehl)

Abstract

This study aimed to identify the impact of marketing deception in its four dimensions (product, price, promotion, distribution) on the purchasing decision of customers in the commercial markets of the Souk Al-Khamis area and try to know their defense mechanisms against these deceptive marketing practices, where we relied in our analysis on the descriptive analytical method, and applied the electronic questionnaire as a tool for data collection on a sample of Facebook users who numbered (163) individuals using convenient sampling.

The study concluded that there are no statistically significant differences in consumer attitudes towards the extent to which they perceive marketing deception practices in purchasing products due to the demographic variables gender, age, income and educational level, and the results of the study showed a significant effect of marketing deception on the purchase decision.

The study concluded that it is necessary to tighten control by the concerned authorities and institutions to follow up the markets, and the need to direct deterrent penalties to marketers who are proven to practice deception and cheating methods in marketing products to reduce the phenomenon of marketing deception, and work to avoid the damage caused to customers after dealing with commercial markets to gain their trust again..