أساليب الاتصال الإداري في المكتبات الجامعية ودورها في فاعلية الأداء دراسة حالة جامعة عمر المختار

Abstract

 The importance of administrative communication is highlighted by its role in enabling libraries to solve the problems they face and benefit from information services in academic institutions, particularly Omar Al-Mukhtar University, the subject of this research. This study aimed to identify communication methods and their relationship to employee performance. One of the most important foundations of success in any institution is the effectiveness of the services it provides to its users. This effectiveness depends on the quality of internal communication. When mutual understanding and cooperation are achieved through effective communication, it creates an interactive environment in the university library. The results of this study are expected to benefit libraries and those working in this field. The descriptive-analytical method was employed as one of the appropriate approaches for such topics. The impact of administrative communication in academic institutions extends beyond the mere exchange of ideas and information and the flow of data. It is a tool in the hands of leaders and managers to effectively utilize their subordinates, strengthen relationships among employees in different disciplines, and provide an entry point for deeper interaction (effective communication). It moves away from a dry and formal approach to ensure effectiveness and goal achievement. Communication represents one of the main determinants of administrative efficiency and increased effectiveness, and the difference between work and In a manner characterized by love of work, job satisfaction, enthusiasm for work, and cooperation in order to achieve its goals.